TikTok Marketing Strategy
This template is designed for beauty brand marketing teams' strategy presentations. You can use it when you establish a strategy to promote newly launched products.
1. TikTok Marketing Strategy
2. Agenda
3. Why TikTok
4. Target Customer & Insight
5. Marketing Objective & KPI
6. Core Strategy
7. Content Strategy
8. Product Storytelling
9. Creator & Influencer Strategy
10. Media & Distribution
11. Funnel & Conversion
12. Execution Plan & Key Takeaways
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TikTok Marketing Strategy Slides Explained
The main purpose of this presentation is to announce a new strategy. You can use the TikTok marketing strategy template when you introduce TikTok as a new marketing channel. If you are about to launch a new product or looking for another channel to improve your performance, this presentation will be helpful.
TikTok is a suitable medium for promoting products where actual user reviews matter. For a beauty brand, it's more important to show the efficacy than to explain. TikTok is the right channel to show results more convincingly. This presentation will help you structure a marketing strategy by describing a detailed action plan.
Title Slide
“Summarize the key point in one brief sentence so stakeholders can understand your message at a glance.
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Title Slide
Summarize the key point in one brief sentence so stakeholders can understand your message at a glance.
Agenda
“Stakeholders will understand the topic of the presentation easily with the outline.
”
Agenda
Stakeholders will understand the topic of the presentation easily with the outline. An overview will help set expectations by highlighting the structure of your presentation and will inform the stakeholder what you will talk about — how to use TikTok as a new marketing channel.
Main Content
“If you are a marketer who considers TikTok as a digital marketing channel for your new product's promotion, you should explain why you want to introduce TikTok as a new channel.
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Why TikTok
If you are a marketer who considers TikTok as a digital marketing channel for your new product's promotion, you should explain why you want to introduce TikTok as a new channel. Share key engagement data on TikTok, and explain why TikTok has become a high-impact, cost-effective channel (especially for beauty brands) to convince your audience.
Target Customer & Insight
It is important to analyze the target customer. Content engagement depends on how well the content reaches the target. You need to identify who your potential customer is and what their main interest is. On this slide you can describe what kind of interests your target customers have. Next-generation makeup lovers might value the immediacy and that's what TikTok excels at delivering. Also, recognizing the fatigue of traditional marketing strategies and digging out insights is essential. Make a tailored strategy that can lead the engagement to purchases.
Marketing Objective & KPI
How can you measure whether your strategy works or not? The important thing in marketing is to set goals in a measurable way. You need to set an Objective & KPI for performance tracking. KPI also helps to increase team members' motivation by presenting the same, achievable objectives. Develop a strategy by quantifying the goal in every funnel. If it's your first time doing digital marketing, refer to your competitors' content. You have to set a detailed stage from awareness to conversion that could make financial outcomes.
Core Strategy
To carry out a promotion, a strategy that covers all content is essential. In this slide, we call it the core strategy. The common rule, key point, user cycle, method for purchase conversion, etc., are needed. Devise a clever strategy considering the user journey with a specific stage so that the structured funnel can be tuned in real time based on performance.
Content Strategy
Viral content on TikTok depends on the category and target user characteristics. For beauty products, educational tutorials are effective because they show the products' efficacy in a non-artificial way. Also, trending effects or audio matter. Use them in the right place to maintain cultural relevance. Keeping up with popular formats is also important.
Product Storytelling
Each piece of content must be connected by the key narrative. You should prepare the roadmap when uploading posts so that the story layers can be stacked one by one. Find material that can be derived from the main topic and craft stories.
Creator & Influencer Strategy
As you know, these days the influence of creators is beyond imagination. Everyone could be a creator and even if they don't have a lot of followers, the content can blow up. Therefore, if you decide to do promotion on TikTok, you need to diversify your influencer ecosystem deliberately. Describe how you select influencers and what their main role (or concept) is.
Media & Distribution
To make your content viral, you can use paid TikTok ad formats. Find out what the most efficient ad product is and show the reason why you chose it. What's important in a media mix is budget and allocation. Try to make data-driven decisions to convince the audience.
Funnel & Conversion
How can you make actual conversion? If you have a structured funnel, you can show how your strategy works in each stage. Write down each stage and a solution with an expectation.
Final Slide
“Share your integrated execution roadmap.
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Execution Plan & Key Takeaways
Share your integrated execution roadmap. Divide the roadmap into phases and show your action plan. In this slide, the phases are divided into three: pre-launch, launch, and sustain phase. Also summarize the strategy for wrapping up and share the brief roles & responsibilities and measurement cadence to stakeholders.
Conclusion
A marketing strategy presentation is not only about promoting products but also about achieving business goals. If performance is not as good as expected, you should iterate based on feedback.